- technical support
MailPoet offers a popular WordPress email marketing plugin that simplifies email creation and automation directly within the WordPress dashboard. This plugin allows users to easily build and send newsletters, automated welcome emails, and WooCommerce transactional emails, helping businesses connect with their audience effectively.
Lightbulb Devs were brought on board help MailPoet manage the sudden surge in email reviews and approvals for new and returning subscribers, aiming to ease their operational burden.
Industry
Internet Software
Location
Marseille, Provence-Alpes-Cote d'Azur, France
Partners
- LevelUp
Our Approach
The main objective of Lightbulb Devs was to alleviate the workload associated with email reviews and approvals for MailPoet's new and returning subscribers. We joined LevelUp to manage this process directly, adhering strictly to MailPoet's defined standards and requirements.
We also undertook seasonal reviews of these standards, offering feedback on their effectiveness and suggesting potential areas for improvement. Our goal was to ensure a streamlined and efficient subscriber management process for MailPoet.
We were able to free up MailPoet's internal resources by handling these crucial email reviews, allowing them to focus on their core product development and customer growth initiatives.
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